MURTHY E N <br/><br/>
THE IUP JOURNAL OF BRAND MANAGEMENT 

 - XIII 
 - HYDERABAD  IUP PUBLICATION  2016 
 - 1-300 
<br/><br/><label>ISSN: </label>0972-9097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827