PHILIP KOTLAR <br/><br/>
PRINCIPLES OF MARKETING 

 - 8TH 
 - NEW DELHI  PHI  2000 
 - XVI;I-18 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8