SENGUPTA,SUBROTO <br/><br/>
BRAND POSITIONING 

 - 2ND 
 - NEW DELHI  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2007 
 - xiv;292 
<br/><br/><label>ISBN: </label>70581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.306