JONES,JOHN PHILIP <br/><br/>
WHAT"S IN NAME?ADVERTISING AND THE CONCEPT OF BRANDS 

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 - NEW DELHI  PRENTICE HALL OF INDIA PRIVATE LIMITED  2003 
 - xxiii;308 
<br/><br/><label>ISBN: </label>8120324471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1