TY  - BOOK
AU  - JONES,JOHN PHILIP
TI  - WHAT"S IN NAME?ADVERTISING AND THE CONCEPT OF BRANDS
SN  - 8120324471
U1  - 659.1 
PY  - 2003///
CY  - NEW DELHI
PB  - PRENTICE HALL OF INDIA PRIVATE LIMITED
KW  - ADVERTISING
ER  -