REIDENBACH,R <br/><br/>
COMPETING FOR CUSTOMERS AND WINNING WITH VALUE 

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 - NEW DELHI  PEARSON EDUCATION  2008 
 - 194 
<br/><br/><label>ISBN: </label>8131716961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.812