KOTLER,PHILIP <br/><br/>
LATERAL MARKETING 

 - 
 - NEW DELHI  WILEY-INDIA  2006 
 - xvi;206 
<br/><br/><label>ISBN: </label>8126508582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8