MALLIK,P.K <br/><br/>
A TEXTBOOK OF MARKETING MANAGEMENT 

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 - NEW DELHI  ALLIED PUBLISHERS PVT LTD  2007 
 - xi;228 
<br/><br/><label>ISBN: </label>8184242158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8