TY  - BOOK
AU  - DALGIC,TEVFIK
TI  - HANDBOOK OF NICHE MARKETING-PRINCIPLES AND PRACTICE
SN  - 8179926257
U1  - 658.8 
PY  - 2007///
CY  - MUMBAI
PB  - JAICO PUBLISHING HOUSE
KW  - MARKETING MANAGEMENT
ER  -