HBR <br/><br/>
HARVARD BUSINESS REVIEW ON MARKETING 

 - 
 - NEW DELHI  HBS PRESS  2001 
 - vii;182 
<br/><br/><label>ISBN: </label>70254842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>174.4