HBR <br/><br/>
HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 

 - 
 - NEW DELHI  HBS PRESS  1999 
 - v;204 
<br/><br/><label>ISBN: </label>70253234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>174.4