JAYASIMHA,K <br/><br/>
STRATEGIC MARKETING -CONCEPTS & CASES 

 - 
 - HYDERABAD  ICFAI UNIVERSITY PRESS  2003 
 - viii;183 
<br/><br/><label>ISBN: </label>8178811308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8