RAY,SANTANU <br/><br/>
BRAND MANAGEMENT 

 - 
 - HYDERABAD  ICFAI UNIVERSITY PRESS  2007 
 - xiv;217 
<br/><br/><label>ISBN: </label>813140627X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>
<br/><br/><label>Dewey Class. No.: </label>658.5